Home Loans: Purchase, Refinance, Investor loans
Comprehensive Mortgage Lending Services Across Alabama, all started with our 1987 founding here in our "Home Town" of Gadsden!
As one of Alabama's pioneer mortgage brokers/banker, First Equity specializes in customized solutions that fit your life and location. Our statewide reach means no matter if you're buying a Southside riverfront home, a Hokes Bluff riverfront retreat, or a second home in Orange Beach... we're just a call away at 256-NEW-LOAN (purchases) or 256-REFI-PRO (refinances).
Our process is straightforward: Pre-qualify online in minutes, lock in rates with no hidden fees, and close in as little as 21-30 days. We're proud to be among leaders in loan volume across Alabama, closing deals from the Gulf Coast to the Tennessee border. Jumbo's are a specialty and we work tirelessly for top options/rates for these luxury clients.
Why Choose First Equity as Your Gadsden Mortgage Lending Partner?
In a landscape crowded with distant national lenders, First Equity Home Loan Inc. stands tall as Gadsden's homegrown powerhouse—headquartered right in the vibrant heart of Historic Downtown Gadsden since our 1987 founding. Our founder sharpened his skills closing those pioneering deals across Etowah County as early as 1985, before joining forces with his soon-to-be wife Susan to build a firm fueled by genuine local insight and unwavering commitment to our Alabama roots.
We owe our success to our incredible home market: the families, the riverfront dreamers, and the everyday heroes of Gadsden who've trusted us for nearly four decades. As trailblazers in Etowah County mortgages, we've been there from the start—celebrating every first home in Glencoe's quiet neighborhoods, every upgrade in Rainbow City's bustling growth, and every lakeside retreat in Southside and Hokes Bluff, where the Coosa River whispers just 30 feet from porches like ours.
Back in the mid '90s through 2023, we expanded our footprint with branches all across North and Central Alabama, delivering hands-on service to thriving spots like Huntsville and Birmingham. Today, we've evolved even further for the digital era: lightning-fast approvals, live tracking, and secure e-signatures delivered straight to your device—whether you're eyeing a downtown Gadsden townhouse or a family haven off Cove Lake. It's pure Etowah convenience, making closings as smooth as a Sunday cruise along the river, for buyers in Attalla or investors-refinancer's in our own backyard.
Feel the energy in Gadsden's market: The median listing price hit $217,400 last month—up 1.5% from 2024—while Etowah County homes have appreciated a robust 42% over the past five years, from around $152,000 in 2020 to today's values, drawing relocators and locals alike to hot spots like the revitalized downtown district and Coosa River properties. (data by realtor.com sept-2025) It's the perfect moment to snag that charmer in Country Club, or unlock equity in a Whorton's Bend riverside gem—without the hassle of out-of-state red tape call center greenhorn talk. We are local! We share same hopes something big happens in our area soon.
Ready to claim your piece of Etowah County Magic?
Call 256-NEW-LOAN for purchases or 256-REFI-PRO for equity options—your Gadsden mortgage partner, every step.
Ready to see why we're the #1 pick for Gadsden Home Loans?
Here's what sets us apart as your go-to Gadsden mortgage pro's:
Benefit | How We Deliver |
Statewide Coverage | Lender Licensed to serve all 67 counties— from Foley to Florence—with dedicated loan officers who know Alabama's market inside out. |
Competitive Edge | As both broker and lender, we shop multiple sources for the lowest rates while funding most loans ourselves for speed and simplicity...savings. |
Proven Track Record | Nearly 40 years helping families throughout our state, we are a home grown Award winning Alabama lender, independent, with a 98% client satisfaction rate. |
Client-Centric Innovation | Evolved with the industry—from unregulated origins to today's tech-driven tools like instant online quotes, secure smart device doc exchange, and mobile closings. |
Community Commitment | Gadsden-born and bred, we've sponsored events/teams and coached local youth teams, building lasting relationships that span generations. |
Don't settle for cookie-cutter financing. Our evolution from pioneering Gadsden broker to also mortgage banker/lender means you're backed by experience and success, not just promises. We're your home-town independent mortgage firm and Gadsden Proud!
Whether you're buying, refinancing, or investing, MTGQuote.com -powered by First Equity Home Loan, Inc., is here to guide every step. Contact us today for a free, no-obligation consultation—let's turn your vision into keys in hand. Call 256-NEW-LOAN now or Apply Online. Stay local!
First Equity Home Loan, Inc. | NMLS #204659 | Equal Housing Opportunity
Calculate how much your monthly mortgage payment could be with traditional mortgage programs we offer. Change terms, programs, and down payment options for purchase mortgages.
Non-QM loans do not have mortgage insurance and sometimes a slightly higher rate. Our experts will narrow down all options fast.
* Results are hypothetical. We find insurance and tax estimates are often high for many Alabama counties. This is not a commitment to lend nor a preapproval. Consult our mtg pro's for full details.
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The most common type of loan option, the traditional fixed-rate mortgage includes monthly principal and interest payments which never change during the loan's lifetime.
Adjustable-rate mortgages include interest payments which shift during the loan's term, depending on current market conditions. Typically, these loans carry a fixed-i...
Interest only mortgages are home loans in which borrowers make monthly payments solely toward the interest accruing on the loan, rather than the principle, for a specif...

Our corporate headquarters are a "chip" shot away from new City Hall construction just adjacent to our Broad St. Memorial Bridge in Gadsden's historic downtown... host for 1st Friday's , Parades, many local events..
Discover various loan program options for non traditional Non-QM Loans in Alabama. Excellent alt-income doc options for self-employed etc.
Set your rate in the desired sweet spot and we'll notify you by your preferred method when the market is just right.
Explore mortgage options for self employed workers like our owners. We know and serve this market with excellence!
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Lean on our experience. We make your dream mortgage a reality with competitive rates, buying tools, realtor partner network, and dedicated guidance from our local mortgage pro's. Buying or refinancing a home in our home state is a breeze with First Equity Home Loan, Inc.
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