From the Gulf Coast to Florence, and all points between... We serve every corner of our home state!.
Comprehensive Mortgage Broker-Banker services in Hoover Alabama and surrounding area.
As one of Alabama's pioneer mortgage brokers/banker, First Equity specializes in customized solutions that fit your life and location. Our statewide reach means no matter if you're in Hoover's heart or Tuscaloosa's vibrant college town, we're just a call away at 256-NEW-LOAN (purchases) or 256-REFI-PRO (refinances).
Our process is straightforward: Pre-qualify online in minutes, lock in rates with no hidden fees, and close in as little as 21-30 days. We're proud to be among leaders in loan volume across Alabama, closing deals from the Gulf Coast to the Tennessee border.
Why Choose First Equity as Your Hoover Area Mortgage Broker/Banking Partner?
In a flood of faceless national lenders, First Equity stands out with our unbeatable local edge—rooted right here in the heart of Alabama's booming Birmingham suburbs. Our founder cut his teeth closing his very first loans in Hoover and nearby Mountain Brook back in 1985, paving the way for launching this firm in 1987 with his wife Susan. As mortgage trailblazers then, we're full-fledged mortgage banking innovators now, delivering personal service and local solutions that national giants can't touch—especially in Hoover's sizzling market, where median home sales hit $473K last month, up 7.9% year-over-year. (10/13/2025 data)
We once dotted the landscape with nearby branch offices from the late '90s through 2008, putting our expertise at doorsteps across the metro. But in today's fast-paced digital era? We've evolved smarter—no more chasing branches statewide. Get lightning-fast personal service, real-time loan tracking, and seamless document exchanges for approvals, all from your smartphone or tablet. We’re at your fingertips now…Convenience meets expertise, Hoover-style—perfect for snagging that Bluff Park charmer or Lake Crest waterfront without the hassle.
.Ready to see why we're the #1 pick for Hoover and beyond? Here's what sets us apart as your go-to Alabama mortgage pros:
Benefit | How We Deliver |
Statewide Coverage | Lender Licensed to serve all 67 counties— from Foley to Florence—with dedicated loan officers who know Alabama's market inside out. |
Competitive Edge | As both broker and lender, we shop multiple sources for the lowest rates while funding most loans ourselves for speed and simplicity...savings. |
Proven Track Record | Nearly 40 years helping families throughout our state, we are a home grown Award winning Alabama lender, independent, with a 98% client satisfaction rate. |
Client-Centric Innovation | Evolved with the industry—from unregulated origins to today's tech-driven tools like instant online quotes, secure smart device doc exchange, and mobile closings. |
Community Commitment | Alabama-born and bred, we've sponsored events/teams and coached local youth teams, building lasting relationships that span generations. |
Don't settle for cookie-cutter financing. Our evolution from pioneering broker to also mortgage banker means you're backed by experience and success, not just promises.
Ready to Launch Your Hoover Area Home Journey?
Whether you're buying, refinancing, or investing, MTGQuote.com -powered by First Equity Home Loan, Inc., is here to guide every step. Contact us today for a free, no-obligation consultation—let's turn your vision into keys in hand. Call 256-NEW-LOAN now or Apply Online.
First Equity Home Loan, Inc. | NMLS #204659 | Equal Housing Opportunity
What are you planning? Get a free "No Credit Pull" Mortgage Quote Now!
Calculate how much your monthly mortgage payment could be with traditional mortgage programs we offer. Non-QM loans do not have mortgage insurance and sometimes a slightly higher rate. Our experts will narrow down options fast.
* Results are hypothetical. We find insurance and tax estimates are often high for many Alabama counties. This is not a commitment to lend nor a preapproval. Consult our mtg pro's for full details.
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Mere steps from memorial bridge pictured above, We have served Hoover clients since prior to 459 opening., .We've been closing loans in Hoover for over 4 decades.
Explore various loan program options for non traditional Non-QM Loans in Alabama. Excellent alt-income doc options for self-employed etc.
Set your rate in the desired sweet spot and we'll notify you by your preferred method when the market is just right.
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Lean on our experience. We make your dream mortgage a reality with competitive rates, buying tools, realtor partner network, and dedicated guidance from our local mortgage pro's. Buying or refinancing a home in our home state is a breeze with First Equity Home Loan, Inc.
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