Your Marshall County Mortgage Broker-Banker

Unlock Lake Life with Local Expertise. 

Purchase

Refinance

Equity Solutions 



Comprehensive Mortgage Lending Services Across Marshall County including Guntersville, Albertville, Boaz.

As one of Alabama's pioneer mortgage brokers/banker, First Equity specializes in customized solutions that fit your life and location. Our statewide reach means no matter if you're buying on the lake in Guntersville or Tuscaloosa's vibrant college town (game-day condo), we're just a call away at 256-NEW-LOAN (purchases) or 256-REFI-PRO (refinances).

  • Purchase Loans: From Conventional and VA to Jumbo financing for high-value homes, we secure low rates and flexible terms to make your dream property a reality.
  • Refinance Options: Streamline your current mortgage or tap equity with cash-out refinances, second mortgages, and HELOCs—ideal for consolidating debt or funding renovations. View Equity Solutions
  • Specialized Programs: Bank statement loans for self-employed pros, 1099 mortgages for gig workers, and investor DSCR loans for rental portfolios. We even handle Non-QM options when traditional paths don't fit.
  • FHA Expertise: As a licensed lender we still broker all FHA loans and we connect you to the best FHA rates without the hassle, ensuring down payments as low as 3.5% for qualifying buyers...Zero down with our Down Payment assistance for Alabama borrowers.

Our process is straightforward: Pre-qualify online in minutes, lock in rates with no hidden fees, and close in as little as 21-30 days. We're proud to be among leaders in loan volume across Alabama, closing deals from the Gulf Coast to the Tennessee border. Jumbo's are a specialty and we work tirelessly for top options/rates for these luxury clients.

Whether you're eyeing a waterfront retreat on Guntersville Lake, a starter home in Boaz, or a growing family spot in Albertville, First Equity Home Loan Inc. has been your go-to mortgage broker in Marshall County since our roots took hold here nearly four decades ago. We cut our teeth funding deals at Coosa Federal Savings and Loan in Boaz, right before launching what’s continually among volume leader in home financing with Alabama born mortgage firms. No more juggling branches like the old days—our digital reboot post-2008 lets us close fast from Gadsden, serving every bend of US 431 through Grant up to Owens Crossroads with the same hands-on know-how that’s locked in loans for locals and transplants alike for almost four decades.

Why Marshall County Chooses First Equity for Their Dream Homes

Guntersville Lake Loans That Stick: From cozy cabins to luxury docks, we specialize in jumbo and VA options for lakefront properties. With median home values holding strong at $290,689—down just 1.2% but primed for rebound as tourism booms—we'll structure deals to beat rising rates. Imagine dropping anchor on that bass-fishing paradise without the national bank runaround. (data 10-2025)

Albertville & Boaz First-Time Buyer Wins: Grew up hearing those stories?

We've closed hundred's here, from our old US 431 office spot to today's seamless online quotes. FHA and USDA zero-down paths make it easy—especially with Boaz-area prices up 6.5% to $288K, fueling young families relocating for affordable housing and wonderful schools.

Grant & Rural Refinances: Tap equity in those rolling hills with our cash-out streamline options. Marshall County's overall median sales hit $270K in August 2025, up 4% year-over-year—perfect timing for bill consolidation or second-home upgrades before inventory tightens.

Southern Huntsville Edge: Owens Crossroads & Beyond Just a quick hop up 431, Owens Crossroads is exploding with suburban appeal—median listings at $457.5K, up 10.3% as Space Force and Tesla folks spill south from Huntsville. We're bridging that gap with conventional loans tailored for the commute crowd, plus HELOCs for those backyard expansions. Huntsville's broader market? Median $365K, up 4.3%, with forecasts calling for modest growth and steady demand through 2025—your cue to lock in now. (10.16.2025 data)

We outpace nationals by knowing the local pulse: lower fees, faster closings, and zero pressure.

October 2025 Market Snapshot: Why Owens Crossroads Mortgages Are Heating Up

As Huntsville's tech boom ripples south, Owens Cross Roads stands out for affordable luxury—think sprawling lots with mountain views and quick I-565 access to Redstone Arsenal jobs. Latest data shows September 2025 median sold prices at $405K, a gentle -0.38% dip YoY but with listings climbing to $466.5K amid low inventory (just 62 days on market average). Huntsville proper? Medians stabilized at $325K in September, down 5.9% but signaling buyer opportunities as pent-up demand builds—first-time buyers now averaging age 38, eyeing relocation's from pricier metros.  Inventory's up 8% from summer lows, but well-priced homes fly—perfect for our streamlined Owens Cross Roads mortgage broker process that skips the out-of-state call-center "Greenhorn" delays.

Key Trends for Southern Huntsville Home Loans

  • Appreciation Edge: Owens Cross Roads values up 2.8% YoY to $428K average—ideal for cash-out refinances on those expanding family ranches. Search "Owens Cross Roads refinance rates" and you'll see why locals lock in now before holiday rushes.
  • Buyer Boom: Huntsville sales ticked to $330K medians in August, with 648 closings despite 8% YoY drop—our VA and conventional options shine for military/transplant moves.
  • Forecast Fuel: Expect 3-5% growth into 2026 as Space Command buzz draws 10K+ new jobs—time your Huntsville conventional loan before rates rebound from current 6.5-7% lows.

Tailored Tips: Securing Your Southern Huntsville Dream Deal

From Monte Sano State Park hikes to Hampton Cove golf, this corridor's lifestyle demands flexible financing. As your dedicated Owens Cross Roads mortgage broker, we match jumbo loans for $400K+ estates (beating bank margins by 0.25%) or FHA streams for first-timers snagging $300K starters. 

Pro move: Layer our national Down Payment Assistance  for zero-down on eligible buys—USDA's backlog won't slow your closing. 

Got equity from a 2024 purchase...or before? Our cash-out refi's average $25K pulls for pool installs, all personalized from our Historic Downtown Broad Street Gadsden headquarters, about a 300 yard golf drive away from our scenic Coosa River and sitting catty-cornered from new City Hall construction. Always a parade, event, or celebration going on in front of our office. Our Loan Officers light up the bongo's every time that "Clear to Close" hits. Feeling the beat with Alabama clients... at 315 Broad!

Click  256-REFI-PRO to pre-qual in just a few hours—depending on volumes with no fax fiascos, just Alabama speed and mortgage market expertise. Our realtor partners and sellers loved the pre-qual letters. We'll go a step further with a Pre-Approval with property to be determined if the client desires. Only takes us a few hours once we receive your requested documents via any smart device uploaded to your client portal. Convenience at your fingertips with fast approvals for buying or refinancing.

"Switched from a national call center lender for our Owens Cross Roads buy—removed all the hassle by going with pro's in Alabama and closed faster with First Equity's local know-how.  Modern lending service" – Recent Client, Madison County   

Ready to see why we're the #1 pick for Marshall County north thru Owens Crossroads and beyond? 

Here's what sets us apart as your go-to Alabama mortgage pro's:

Benefit

How We Deliver

Statewide Coverage

Lender Licensed to serve all 67 counties— from Foley to Florence—with dedicated loan officers who know  Alabama's market inside out.

Competitive Edge

As both broker and lender, we shop multiple sources for the lowest rates while funding most  loans ourselves for speed and simplicity...savings.

Proven Track Record

Nearly 40 years helping families throughout our state, we are a home grown Award winning Alabama lender, independent, with a 98% client satisfaction rate.

Client-Centric Innovation

Evolved with the industry—from unregulated origins to today's tech-driven tools like instant online quotes, secure smart device doc exchange, and mobile closings.

Community Commitment

Alabama-born and bred, we've sponsored events/teams and coached local youth teams, building lasting relationships that span generations. Served borrower throughout this area since 87

Don't settle for cookie-cutter financing. Our evolution from pioneering broker to also mortgage banker means you're backed by experience and success, not just promises.

Ready to Launch Your Alabama Home Journey?

Whether you're buying, refinancing, or investing, MTGQuote.com -powered by First Equity Home Loan, Inc., is here to guide every step. Contact us today for a free, no-obligation consultation—let's turn your vision into keys in hand. Call 256-NEW-LOAN now or Apply Online. Stay local!

(10-16-25 data)

First Equity Home Loan, Inc. | NMLS #204659 |  Equal Housing Opportunity

We offer the Best Mortgage Options for Marshall-Madison Counties and Beyond!

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Clients stories that Speak for themselves!

I wanted a bill consolidation loan to payoff high rate credit card debt. We had no idea our property had appreciated enough to payoff our car as well. Our refinance saved us 830 dollars monthly for our family budget. Thank you!

Trey was a pleasure to work with as an agent! He was very proficient and worked hard for us to close on time! Even calmed me down the week before closing when I was having a breakdown. Can't wait to have another deal with him!

I bought my home in Florence with no down payment required. We've said goodbye to rent and have a wonderful home to raise our family. Thanks to Susan and Trey for a wonderful experience. We're so excited.

I had the pleasure of working with Susan Morris and I'm proud t say I am 100 % satisfied. She made the process fast and easy. If I ever had any questions she would answer them quickly and it was my first time buying a home and she took very good care of me, and if I ever didn't understand something she would explain in detail. I would highly recommend her to anyone.

I'm a repeat VA client with Rod and Susan's firm. They've handled multiple moves for me with superior service. Susan's VA experience shines. Sincere thanks again.

Our condo purchase in Gulf Shores couldn't have gone better. From assistance finding a realtor, multiple insurance quotes, and scheduling with a nearby closing agent... we are thrilled and looking forward to our next DSCR mortgage for rental units with Amber's team at first equity.

As a Real Estate Agent, I'm always looking for awesome lenders for my clients. Amber and her team are very knowledgeable with all loan products and work their magic to get loans closed quickly and seamless. Communication is top notch, Love the mortgage team there!!

The best knowledgeable people and professional. Would recommend 12/10

Long time friend of Trey's and glad he helped me buy my 1st home. He understands the home lending process well and matched my specific needs with the perfect loan options. He'll always be my mortgage guy and I'll recommend him to anyone. He's been working on Broad since before he started driving.

Had a pre-approval from a national firm but ran into snags. A realtor friend put me in touch with Susan and things moved fast from there. Fast approval and great closing, I bought with zero-down and wouldn't recommend anyone but First Equity for a VA loan in Alabama. 

I have known Rod since we were kids. When I bought my home I wouldn’t have used anyone else. Rod treats every customer like family. He gives sound knowledgeable advice and works hard for his clients. Special thanks to Laura for all of her help making sure everything went smoothly start to finish.
Met Rod years ago with his First Equity racing team and was excited to let his firm handle my home purchase. Fast approval... and I was certain I had the best lending option for my personal goals. It was a simple home buying process.

As the owner of Central Alabama Title in Hoover for decades, I closed most of Rod and Susan's loans from their early days until my retirement. We're lifelong friend...like family. I recommend them to anyone seeking a mortgage in Alabama. They served the entire state back in the day and we closed loans wherever needed. Great firm!

1st met Rod around 1985 before he opened his firm...actually booked he and Susan's honeymoon to Paradise Island. He helped me on a few occasions, always dropping the rate and getting the cash out I was seeking. I'm not surprised his firm is doing well. Long time friend and customer.

WWOOOOWW this team is Phenomenal. They are the top in the industry at helping clients finance dream homes, property investments, and refinancing. Anna, Laura, Amber and Amber, Kimberly, Jenn, Susan and I'm sure I'm missing someone, are all wonderful! These women are the best of the best.  I can't say enough great things about them. A+ everytime!!

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