Unlock Lake Life with Local Expertise.
Purchase
Refinance
Equity Solutions
Comprehensive Mortgage Lending Services Across Marshall County including Guntersville, Albertville, Boaz.
As one of Alabama's pioneer mortgage brokers/banker, First Equity specializes in customized solutions that fit your life and location. Our statewide reach means no matter if you're buying on the lake in Guntersville or Tuscaloosa's vibrant college town (game-day condo), we're just a call away at 256-NEW-LOAN (purchases) or 256-REFI-PRO (refinances).
Our process is straightforward: Pre-qualify online in minutes, lock in rates with no hidden fees, and close in as little as 21-30 days. We're proud to be among leaders in loan volume across Alabama, closing deals from the Gulf Coast to the Tennessee border. Jumbo's are a specialty and we work tirelessly for top options/rates for these luxury clients.
Whether you're eyeing a waterfront retreat on Guntersville Lake, a starter home in Boaz, or a growing family spot in Albertville, First Equity Home Loan Inc. has been your go-to mortgage broker in Marshall County since our roots took hold here nearly four decades ago. We cut our teeth funding deals at Coosa Federal Savings and Loan in Boaz, right before launching what’s continually among volume leader in home financing with Alabama born mortgage firms. No more juggling branches like the old days—our digital reboot post-2008 lets us close fast from Gadsden, serving every bend of US 431 through Grant up to Owens Crossroads with the same hands-on know-how that’s locked in loans for locals and transplants alike for almost four decades.
Why Marshall County Chooses First Equity for Their Dream Homes
Guntersville Lake Loans That Stick: From cozy cabins to luxury docks, we specialize in jumbo and VA options for lakefront properties. With median home values holding strong at $290,689—down just 1.2% but primed for rebound as tourism booms—we'll structure deals to beat rising rates. Imagine dropping anchor on that bass-fishing paradise without the national bank runaround. (data 10-2025)
Albertville & Boaz First-Time Buyer Wins: Grew up hearing those stories?
We've closed hundred's here, from our old US 431 office spot to today's seamless online quotes. FHA and USDA zero-down paths make it easy—especially with Boaz-area prices up 6.5% to $288K, fueling young families relocating for affordable housing and wonderful schools.
Grant & Rural Refinances: Tap equity in those rolling hills with our cash-out streamline options. Marshall County's overall median sales hit $270K in August 2025, up 4% year-over-year—perfect timing for bill consolidation or second-home upgrades before inventory tightens.
Southern Huntsville Edge: Owens Crossroads & Beyond Just a quick hop up 431, Owens Crossroads is exploding with suburban appeal—median listings at $457.5K, up 10.3% as Space Force and Tesla folks spill south from Huntsville. We're bridging that gap with conventional loans tailored for the commute crowd, plus HELOCs for those backyard expansions. Huntsville's broader market? Median $365K, up 4.3%, with forecasts calling for modest growth and steady demand through 2025—your cue to lock in now. (10.16.2025 data)
We outpace nationals by knowing the local pulse: lower fees, faster closings, and zero pressure.
As Huntsville's tech boom ripples south, Owens Cross Roads stands out for affordable luxury—think sprawling lots with mountain views and quick I-565 access to Redstone Arsenal jobs. Latest data shows September 2025 median sold prices at $405K, a gentle -0.38% dip YoY but with listings climbing to $466.5K amid low inventory (just 62 days on market average). Huntsville proper? Medians stabilized at $325K in September, down 5.9% but signaling buyer opportunities as pent-up demand builds—first-time buyers now averaging age 38, eyeing relocation's from pricier metros. Inventory's up 8% from summer lows, but well-priced homes fly—perfect for our streamlined Owens Cross Roads mortgage broker process that skips the out-of-state call-center "Greenhorn" delays.
From Monte Sano State Park hikes to Hampton Cove golf, this corridor's lifestyle demands flexible financing. As your dedicated Owens Cross Roads mortgage broker, we match jumbo loans for $400K+ estates (beating bank margins by 0.25%) or FHA streams for first-timers snagging $300K starters.
Pro move: Layer our national Down Payment Assistance for zero-down on eligible buys—USDA's backlog won't slow your closing.
Got equity from a 2024 purchase...or before? Our cash-out refi's average $25K pulls for pool installs, all personalized from our Historic Downtown Broad Street Gadsden headquarters, about a 300 yard golf drive away from our scenic Coosa River and sitting catty-cornered from new City Hall construction. Always a parade, event, or celebration going on in front of our office. Our Loan Officers light up the bongo's every time that "Clear to Close" hits. Feeling the beat with Alabama clients... at 315 Broad!
Click 256-REFI-PRO to pre-qual in just a few hours—depending on volumes with no fax fiascos, just Alabama speed and mortgage market expertise. Our realtor partners and sellers loved the pre-qual letters. We'll go a step further with a Pre-Approval with property to be determined if the client desires. Only takes us a few hours once we receive your requested documents via any smart device uploaded to your client portal. Convenience at your fingertips with fast approvals for buying or refinancing.
"Switched from a national call center lender for our Owens Cross Roads buy—removed all the hassle by going with pro's in Alabama and closed faster with First Equity's local know-how. Modern lending service" – Recent Client, Madison County
Ready to see why we're the #1 pick for Marshall County north thru Owens Crossroads and beyond?
Here's what sets us apart as your go-to Alabama mortgage pro's:
Benefit | How We Deliver |
Statewide Coverage | Lender Licensed to serve all 67 counties— from Foley to Florence—with dedicated loan officers who know Alabama's market inside out. |
Competitive Edge | As both broker and lender, we shop multiple sources for the lowest rates while funding most loans ourselves for speed and simplicity...savings. |
Proven Track Record | Nearly 40 years helping families throughout our state, we are a home grown Award winning Alabama lender, independent, with a 98% client satisfaction rate. |
Client-Centric Innovation | Evolved with the industry—from unregulated origins to today's tech-driven tools like instant online quotes, secure smart device doc exchange, and mobile closings. |
Community Commitment | Alabama-born and bred, we've sponsored events/teams and coached local youth teams, building lasting relationships that span generations. Served borrower throughout this area since 87 |
Don't settle for cookie-cutter financing. Our evolution from pioneering broker to also mortgage banker means you're backed by experience and success, not just promises.
Ready to Launch Your Alabama Home Journey?
Whether you're buying, refinancing, or investing, MTGQuote.com -powered by First Equity Home Loan, Inc., is here to guide every step. Contact us today for a free, no-obligation consultation—let's turn your vision into keys in hand. Call 256-NEW-LOAN now or Apply Online. Stay local!
(10-16-25 data)
First Equity Home Loan, Inc. | NMLS #204659 | Equal Housing Opportunity
What do you have planned? Get your "No credit Pull" Mortgage Quote Now!
Calculate how much your monthly mortgage payment could be with traditional mortgage programs we offer. Change terms, programs, and down payment options for purchase mortgages.
Non-QM loans do not have mortgage insurance and sometimes a slightly higher rate. Our experts will narrow down all options fast.
* Results are hypothetical. We find insurance and tax estimates are often high for many Alabama counties. This is not a commitment to lend nor a preapproval. Consult our mtg pro's for full details.
See All Mortgage CalculatorsAll in minutes.

Our corporate headquarters are a "chip" shot away from new City Hall construction just adjacent to our Broad St. Memorial Bridge in Gadsden's historic downtown... host for 1st Friday's , Parades, many local events..
Discover various loan program options for non traditional Non-QM Loans in Alabama. Excellent alt-income doc options for self-employed etc.
Set your rate in the desired sweet spot and we'll notify you by your preferred method when the market is just right.
Explore mortgage options for self employed workers like our owners. We know and serve this market with excellence!
An easy way to know your next step
Break down the terms and acronyms that will be used
Learn what loan options are available
We use a number of resources to gain an estimated value on your home. It's free!
We keep you on track with your loan portal-easily see what's pending and approved
Links to dive deep into any city your planning to buy Real Estate in-Alabama specific tools.
Learn about financing options, our growing cities, attractions, business climate, and even sports on occasion.
Discover the true cost of living in Alabama for 2026. See why it's the most affordable state for housing, groceries, and more. Access free Acre data and school links on our tools page!
Stronger jobless-claims and durable-goods data from last week pushed the average 30-year fixed slightly higher, but mortgage rates are still near recent lows. Here’s what that means for buyers and homeowners
Mortgage rates held steady after a mixed jobs report, with unemployment rising and job growth coming in stronger than expected. Learn what this means for homebuyers and what to watch next.
Our realtor partners, closing and insurance agent contacts make moving in Alabama easier and hassle free. Sign up- get pre-qualified and start your home search with Alabama's finest realtor partners... if you haven't found that home yet.
Lean on our experience. We make your dream mortgage a reality with competitive rates, buying tools, realtor partner network, and dedicated guidance from our local mortgage pro's. Buying or refinancing a home in our home state is a breeze with First Equity Home Loan, Inc.
Quick Mortgage Quote in Alabama
We do not share our client information...detest robo callers and spam.
We'll be your mortgage partner in Alabama. View our MtgQuote Mortgage Partner network page and sign up. Relocation leads and more. Start today!
Trust Alabama Finest with your next Real Estate investments.
Monday - Friday 9 a.m. - 5 p.m.
Saturday - 9 a.m. - 5 p.m.
Online 24-7